Anton Do

Petsy

An eCommerce web app that helps people find high quality pet products at an affordable price

At Petsy, we’re here to help pet parents find just the right products for their beloved furry family members. Whether it’s nutritious food or essential supplies, Petsy has you covered with love and care.

Role
UX / UI, Developer
Team
Anton, Jordan, Clarence, Sean
Timeline
2 Weeks
Project Link
Live Site / Prototype / Figma File
UX / UI, Developer
Anton, Jordan, Clarence, Sean
2 Weeks
Live Site / Prototype / Figma File
Problem

Why is finding the right pet products so difficult?

Pet owners often struggle to find quality, affordable pet products that meet their pets' specific needs. The overwhelming number of choices and lack of personalized recommendations create frustration, leaving pet parents unsure if they're making the best decisions for their furry friends.

Research

With the goal of improving my eCommerce UX/UI design and to help people find high quality pet products, I wanted to examine
  • Simplify Product Discovery: Refine the process of finding quality pet products by creating an intuitive and user-friendly shopping interface.
  • Enhance User Experience: Design seamless and engaging interactions that guide users effortlessly through the process of selecting and purchasing pet products.
  • Solve Challenges in Pet Product Search: Address common pain points for pet owners by ensuring they can easily discover and buy the best products for their pets.

Secondary

According to recent studies, 70% of pet owners face challenges in finding the right products online. However, many pet product websites lack user-friendly design, making the shopping experience frustrating. By improving website usability, Petsy aims to make it easier for pet parents to discover the perfect products for their furry friends, ensuring a simple and enjoyable shopping journey.

Competitive Analysis

Many pet eCommerce websites prioritize pushing products over user experience, making it difficult for pet owners to find the right items. Confusing navigation often leads to frustration, leaving customers unsure if the products they’re viewing are truly the best fit for their pets’ needs. Users frequently need to visit multiple sites to gather information, further adding to the frustrating experience.

Chewy

Chewy

Petco

Petco

Amazon

Amazon

Primary

What are the current needs of pet owners shopping online? To gathered insights on this, I conducted interviews with over 7 individuals who frequently purchase pet products. Using this data, I organized their responses into affinity maps, focusing on three main categories: ease of finding products, trust in product quality, and overall shopping experience.

User Personas

How might we improve the online shopping experience for pet owners, making it easier for them to find and trust the right products for their pets?

Based on patterns from my user insights, I developed three personas representing common challenges and desires of individuals who are avid pet product shoppers.

Kevin

Sandra

Ivana

Key Takeaway

Potential pet product shoppers often struggle to find reliable and relevant information tailored to their pets' unique needs, making the shopping experience overwhelming and frustrating.

Design

With a clearer insight into the challenges pet owners face when shopping online, I started brainstorming concepts to enhance the functionality and flow of the Petsy eCommerce site

Concept

The Petsy platform is designed to provide a personalized and effortless shopping experience for pet owners, powered by intuitive technology

The site offers tailored product recommendations based on each pet’s needs, preferences, and health considerations, making it easier for owners to find the right items.

By learning from user interactions and refining its suggestions, the platform ensures that every product fits seamlessly into the pet's life, simplifying the decision-making process.

This concept became the foundation of my idea, using smart technology to create a shopping journey that caters to the specific needs of pets and their owners, ensuring they find the best products effortlessly.

Key Features

Intuitive Product Finder: Petsy features an intuitive product finder that helps pet owners easily locate the best products for their pets. By categorizing items based on pet type, specific needs, and user preferences, this feature ensures that customers can quickly find exactly what they're looking for without sifting through countless irrelevant options.

Personalized Shopping Experience: Petsy offers a personalized shopping experience by tailoring product recommendations based on each user's browsing history and preferences. This feature allows pet owners to discover products that align with their pets' unique needs, ensuring a more customized and satisfying shopping journey.

Website Flow

Website Flow

Lofi Wireframes

Lofi Wireframes
Testing
After multiple iterations, I made 3 significant improvements based on the feedback gathered.
AI Chatbot
Decided to have an AI chatbot that can help users answer their questions on which product would best suit their needs.

Solution

Petsy, the solution to easy and confident pet product shopping.

AI customer support bot

Have a personal AI bot that has knowledge of what products are best for all types of different pets.

Consultations with pet experts

To make users feel more secured and confident in their choice of purchasing a product, we offer them one free consultation with a pet expert to help guide them to make a more confident choice.

Backed up researched pet products

Every product that is available on Petsy has been reviewed and backed up by experts to ensure that they are top quality.

Relection

Designing with a user-focused mindset that enhances the shopping experience for pet owners is essential.

In my work on the Petsy project, I realized the critical importance of understanding users' challenges when shopping for their pets. It’s not just about offering a wide range of products; it’s about creating an intuitive, trustworthy, and enjoyable shopping experience. This project reinforced the value of a user-centered approach, ensuring that Petsy becomes a reliable and welcoming destination where pet owners can confidently find the right products for their beloved pets.

Next Steps

  • Larger selection of pets - Have a larger variety of pets along with more experts on those anaimals to bring in a larger diversed group of users.
  • Gamify with reward system - Allow users to be able to earn rewards when purchasing products. These rewards can be coupons or products.
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Created by Anton Do with NextJS